Introduction:
Recently, there has been a frenzy of posts and advertisements trying to sell artificial intelligence (AI) products and tools. Companies have started pouring thousands of dollars into advertising, claiming that AI is the magic bullet for business development. Some even claim that it can lift your business from scratch and make you compete with Apple!
In this article, we will dive a little deeper to try to answer this question.
What is Artificial Intelligence? How does it work?
AI is a branch of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn, and act autonomously. AI research has been highly successful in developing effective techniques for solving a wide range of problems, from game playing to medical diagnosis.
AI in Programming:
You can see many programmers and thousands of videos online indicating that AI has successfully programmed an application and written code accurately. However, can you name a single application that was programmed by AI and actually succeeded in attracting users? Certainly not, at least not at this time. AI can be used to help you solve some programming errors, but it has not yet replaced human creativity.
AI in Marketing:
How can we market using AI?
Many companies today have started relying on AI to write and create content, especially advertisements or emails. However, can AI grasp the experience you have in your field of work? Can it know the user behavior of those who use your services? Especially since each business has many ramifications, such as the type of service or product, the place of service delivery, the time of service execution, and others. AI will treat all businesses almost at the same level.
Conclusion:
Using AI in business development, marketing, programming, and other services at this time, at least, is to help us implement the service and facilitate our work in some routine or organizational matters. However, it will not be able to make you earn a million dollars as some companies promote! In the end, it can be considered a new employee in the company with the ability to develop, but it is certainly not a general manager or even a department manager!
Here are some additional points to consider:
- AI is still a relatively new technology, and it is constantly evolving. As it continues to develop, it is likely to become more powerful and capable. However, it is important to remember that AI is a tool, and it is not a replacement for human intelligence and creativity.
- AI can be expensive to implement and maintain. Small businesses may not have the resources to invest in AI, and they may be better off focusing on other marketing and development strategies.
- There are ethical concerns surrounding the use of AI. For example, some people worry that AI could be used to manipulate people or to create discriminatory algorithms. It is important to be aware of these concerns and to use AI responsibly.
- Overall, AI can be a valuable tool for business development and marketing. However, it is important to use it wisely and to be aware of its limitations.
